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oOh! what a night!

The inaugural Unmissable Awards were held at Chiswick, at the Art Gallery of New South Wales on Thursday, 21 March 2019. Like any good celebration, the bubbles flowed and guests were treated to a selection of delicious canapés.

The night featured a panel discussion where we heard from our expert judges on the twelve campaigns in the running, the best use of data to enhance campaign effectiveness, what makes great outdoor creative and the all-important role of content in Out of Home.

And the winners are…

 

The judges had a hard job assessing all the great campaigns in the running for a share of more than $2million worth of media.

Congratulations to our winners for The Unmissable Awards who took home a share in the $2M prize pool: Lexus, Tourism Tasmania, Energy Australia, Koala, Heineken and Fiat Chrysler Automobiles. Lexus also went home with the Creative Award as their campaign was judged to have demonstrated the best use of contextually relevant creative across oOh!’s network.

oOh!’s Chief Customer Officer David Scribner said, “All six winning campaigns were truly outstanding and deserve recognition for embracing new capabilities that extend beyond the traditional billboard”

“They showed how through contextually relevant creative and content, the use of executions tailored to the format, the effective use of technology and using data and insights to connect with their audiences, brands can achieve powerful results.”

Congratulations to all the winners and finalists. We loved your campaigns and look forward to seeing what you do in 2019 and beyond.

 

Download Case Studies

Click the images below to download three of our case studies that showcase the power of integrated Out of Home campaigns.

Qantas Assure

Read about how oOh! helped educate Australians about Qantas Assure Insurance through an integrated campaign resulting in a 3x increase in web traffic.

Yoplait

Find out how oOh! Powered by Quantium helped Yoplait find the right audience for their campaign, reducing wastage and increasing sales.

Contiki

Learn about how Out of Home activity resulted in a 300% uplift in sales during the campaign period.

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