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ROAD

Unmissable scale, coverage & quality in roadside advertising

oOh! is Australia’s #1 supplier of roadside billboards, offering access to the most sought-after sites across the country. Covering all metro and regional markets nationally, oOh! offer unrivalled scale and quality, Australia-wide.

With over 3,850 roadside billboards around Australia, oOh! pairs quality assets with a second-to-none data offering, allowing for hyper-targeted campaigns through oOh! DataScience, and our Smart Reach capabilities. This allows for greater campaign efficiency though an audience-led approach, while minimising wastage.

oOh! Road will make your brand a hero – the perfect launchpad for brands or for driving reach and awareness. With Full-Motion billboards, digital billboards nationally, CBD environments, major arterials, suburban hubs, and airport externals, access a variety of Unmissable Out of Home advertising options with oOh!.

Sound interesting? Read on.

SIGNATURE SERIES

A COLLECTION OF THE MOST PREMIUM ASSETS IN THE COUNTRY

The Signature Series is part of oOh!’s ongoing strategy to connect brands with audiences across the most premium & impactful locations in Australia.

The suite of premium dynamic roadside billboards, situated in the most iconic locations around Australia, encompasses the most desirable, in-demand assets across our Large Format offering.

DYNAMIC BILLBOARDS

BE DYNAMIC, TARGETED, RELEVANT

Dynamic billboards build strong engagement with Australians, allowing you to deliver highly targeted and contextually relevant advertising to the right audience, at the right time, in the right place. This innovative billboard advertising solution allows agile brand messaging to be tailored to the time of day, day of the week or dynamic feeds such as weather triggers. When executed with a combined approach, classic and dynamic Out of Home advertising formats are a powerful combination.

CLASSIC BILLBOARDS

OWNERSHIP, CREATIVITY, DOMINANCE

oOh!’s Classic billboard offering allows for complete location-based ownership. It is the opportunity to achieve 100% share of voice, and communicating with frequency and creative impact on iconic, brand-building assets.

LANDMARK BILLBOARDS

STAND OUT IN THE MEDIA LANDSCAPE

The giants of the media industry, classic landmark billboards stand out like no other advertising solution, swallowing the landscape around them. Landmark assets are iconic, making a statement and elevating brands to hero status.

SPECTACULARS

UNMISSABLE IMPACT

oOh! Road Spectaculars are outdoor advertising formats larger than 50 metres squared. Located on major arterials and in prominent inner-city locations, their sheer size and positioning provides maximum visibility and impact for brand awareness campaigns.

AIRPORT EXTERNALS

ENGAGE TRAVELLERS

Our Airport Externals are positioned in the most optimal locations to impact travellers arriving at and departing from Australia’s major airports. They form part of the oOh! end-to-end journey, communicating to a premium, hard-to-reach audience. They can’t be missed, presenting an invaluable opportunity for advertisers.

SUPERSITES

REACH CAPTIVE DRIVERS

A minimum of 40 metres squared, Supersites are the standard industry size for billboard advertising. Located on main arterial roads, highways and freeways, in both metro and regional markets, Supersites deliver brand awareness with scale like no other medium. oOh! Road’s national network of Supersites allows you to rotate advertising creative from location to location, and plan campaigns across multiple markets.

SUPER 8’S

MEDIA IMPACT WHERE IT COUNTS

Super 8s are proportionally the same as their bigger cousin, the Supersite, and typically located along secondary arterial roads. They’re a cost-effective advertising solution for campaigns designed to target both localised and national audiences.

PORTRAITS

ROADSIDE OUT OF HOME ADVERTISING

Located within high-traffic, inner-city areas as well as retail precincts and suburban locations, portrait billboards are a cost-effective way of achieving Out of Home media coverage.

oOh! gives brands Unmissable access to valuable and targeted audiences, across the most iconic, premium and scalable Roadside offering in the country.

Whether you’re targeting an inner city, metropolitan or regional audience, oOh! Road has an Unmissable Out Of Home solution for you.

Find out more

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SYDNEY

L2/76 Berry St, North Sydney, NSW, 2060, Australia

+61 (2) 9927 5555

MELBOURNE

L3/165 Fitzroy St, St Kilda, VIC, 3182, Australia

+61 (3) 8598 0700

ADELAIDE

84 Frome St, Adelaide, SA, 5000, Australia

+61 (8) 8367 3222

BRISBANE

54 Doggett St, Newstead, QLD, 4006, Australia

+61 (7) 3620 2900

PERTH

344 Hay Street, Subiaco WA, 6008, Australia

+61 (8) 6160 8999

AUCKLAND

Level 1, 22 Pollen Street, Grey Lynn, Auckland, 1021, New Zealand

+64 (9) 377 5595