FLY provides brands with classic and dynamic advertising formats that reach high value airport audiences. With world-class inventory, throughout Australia’s major airports, we can offer you the most effective and dynamic way to connect with hard to reach business and leisure travellers.
FLY’s coverage stretches across airports in Adelaide, Brisbane, Cairns, Canberra, Gold Coast, Launceston, Melbourne, Sunshine Coast, Sydney and Perth. With premium airport billboards and advertising signage in 16 terminals, 17 lounges and 13 cities, we offer unrivalled scale and targeting solutions.
Also, through our long-standing partnership with Qantas, FLY can provide you with exclusive access to advertising options in Qantas terminals and Club and Business lounges. Our recent addition of Qantas Inflight Entertainment gives you access to 28 million domestic and international passengers annually – right through their journey from departure to arrival.
Sounds enticing? Read on.
Boulevard is the equivalent to a terminal’s ‘high-street’, featuring high impact, landscape displays throughout the main walkways of Australia’s airport terminals. This advertising option is designed to reach all departing airport passengers, using large-scale, landscape, digital panels to connect with travellers en-route to lounges, boarding gates and retail precincts.
Longreach provides access to all departing Qantas passengers. With flight information displayed on either side of the premium, digital advertising panel, Longreach commands attention and elevates brand status.
Metro Executive provides brands with a platform to target all stages of the passenger journey. A high frequency portfolio of portrait digital displays, Metro Executive advertising formats are strategically placed throughout major precincts, including arrivals, departures, lounges and retail areas.
Enterprise panels are landscape digital displays located at the gateway to departure lounges. They also reach Qantas Valet users at check-in in Sydney and Melbourne.
Qantas Club and Business Lounge packages provide unique multi-screen brand exposure, designed to enhance the Qantas flyer’s experience in a trusted environment.
oOh! has also developed a content portfolio specifically for the Qantas Lounge audience – Q View – a news and entertainment platform designed to entertain and inform.
From 1 June 2018, oOh!’s advertising offering will extend beyond the airport to include all of Qantas’ international and domestic Inflight Entertainment. This includes seatback video-on-demand, the Qantas Entertainment App, onboard free Wi-Fi and inflight news bulletins.
This complements oOh!’s current airport offering of premium airport billboards and advertising signage in Qantas domestic terminals, clubs and business lounges, right around Australia.
Find out more here.
Every arriving passenger walks underneath FLY’s Touchdown displays as they make their way to the exit and baggage claim. This is the last touchpoint that all passengers have in the airport journey nationally. Touchdown displays are landscape, digital advertising formats viewed head on. They’re an opportune way for brands to impact passengers with localised or reinforced messaging at both ends of their journey.
Displayed at the baggage carousel in all major Australian airports, Collect & Connect TV enables a four-minute content and advertising loop, pulling localised content, news, sports and weather updates. With full TVC compatibility and an average dwell time of 12 minutes, brands can leverage the Collect & Connect TV screens to access and engage with a high value audience as they’re collecting their check-in baggage. Collect & Connect TV is only available from FLY.
FLY’s external billboards are the gateway to and from airports and provide an invaluable touchpoint for brands wanting to connect with travellers. Placed in optimal locations upon arrival or departure, across the majority of Australia’s major airports, these airport advertising sites are impossible to miss.
The Halo is oOh!’s unique and impactful circular LED site located in the busy Melbourne Airport retail precinct. Capturing 100% of departing T4 passengers with a sound shower, and positioned within a high dwell environment of approximately 45 minutes, this advertising asset presents huge media value.
The Boss is Sydney’s first full-motion, dynamic taxi rank advertising site. It also captures long passenger dwell times, particularly with a highly qualified and affluent Qantas audience.
FLY also offers a range of classic, ambient and bespoke airport advertising opportunities, designed to suit your individual needs and engage specific audiences. From security tray takeovers and window decals to lightboxes and promotional zones, FLY can create unique opportunities to engage passengers during the long airport dwell times.
Put your brand in-front of Australia’s high value traveller audience, in a high dwell time environment, with the help of oOh! Fly.
