EDGE

EDGE inspires sales by connecting brands to audiences through experience.

EDGE is your audience-led experiential solution, creating physical and digital experiences at scale as part of oOh!media. Our expertise includes creative strategy planning and execution, integrated online and offline brand experiences and 14+ years’ experience across all categories and locations. 

Get started with EDGE

Deeper Brand Connections

EDGE is a full-service experiential agency

We inspire sales by connecting brands to audiences through experience. We deliver unrivalled experiential brand solutions with …

  • Data & Insights
  • Experience Design
  • Content & Social
  • Scalability as part of oOh!media

Our expertise includes:

  • Creative, Strategy, Planning and Execution
  • Integrated online and offline brand experiences
  • Over 14 years’ experience across all categories and locations

Power of Integration

Tourism Tasmania

Tourism Tasmania unlocked oOh!’s network of creative teams including Junkee Studio and EDGE Experiential to deliver a fully integrated solution across Office, Café, Fly and The Upsider for their autumn campaign. Playing on the theme of “Feed Your Curious”, the campaign encouraged people to discover the best Tasmania has to offer – food, drink, arts & culture, travel and nature.

The EDGE experiential team was integral in delivering the “pop up story book”, which was a life size walkthrough pop-up book full of amazing sensory experiences, across oOh!’s Office, Fly & Retail network. From gin and raspberry sampling, with a chance to win a free trip to Tasmania, EDGE delivered experiential-led scalable solution.

This is just one example of how EDGE can deliver brand immersion at scale – making brands unmissable and growing new and loyal customers.

FIND OUT MORE

 

IRL Experiences Matter

91% of consumers have more positive feelings about brands after attending events and experiences**

93% of millennials value experiences more than possessions***

Your brand’s IRL, ‘In Real Life’, experience is a key factor in establishing new and loyal customers, with more than 1 in 3 Australian’s agreeing that they look for new experiences every day*. EDGE has provided IRL experiences for FMCG, government, automotive, finance, beauty, education, destination, aviation and technology.

 

Source:
* Nielsen CMV S04, 2018. Audience: All Australians
**EventTract – Survey of Consumers & Brands on the Impact of Event and Experiential Marketing, Mosaic, 2018
***oOh! Junkee Youth Survey March 2018, Australians aged 16-35, n= 2301

Audience & Data-Led

By combining the industry’s best data, insights and media planning tools with our exclusive data partnerships, EDGE provides advertisers with an added layer of campaign intelligence.

We tap into Quantium’s extensive data chest to provide you with real purchase and movement insights across our 20,000+ locations. This is on top of insights from CRAFT, MOVE, Nielsen, Geotribes Explorer, Neuroscience and Analytic Partner’s ROI study.

Smart planning. Minimal wastage. Optimal engagement.

oOh! Community Support

We help fellow Australians. Together with our clients and partners we are making a difference volunteering, raising awareness and funds for many great causes.

Learn more about oOh! Community

Find out more

Got a question? Enter your details below and we'll be in touch to help make your campaigns Unmissable.
  • oOh! will use your details to send you information on oOh’s products and services. Any private information we hold, use and disclose follows oOh! Media’s privacy policy. If you do not wish to receive marketing communications going forward you can unsubscribe from future emails.
  • This field is for validation purposes and should be left unchanged.

Sydney

L2/76 Berry St, North Sydney, NSW, 2060, Australia

+61 (2) 9927 5555

Melbourne

L3/165 Fitzroy St, St Kilda, VIC, 3182, Australia

+61 (3) 8598 0700

ADELAIDE

84 Frome St, Adelaide, SA, 5000, Australia

+61 (8) 8367 3222

BRISBANE

54 Doggett St, Newstead, QLD, 4006, Australia

+61 (7) 3620 2900

PERTH

344 Hay Street, Subiaco WA, Australia

+61 (8) 9388 7844

AUCKLAND

30 St Benedicts St, Auckland, New Zealand

+64 (9) 307 9160