What experience is right for your brand
Wondering if experiential could benefit your brand marketing strategy?
If so, the next step is to work out which type of experience would meet your brand objective and make your brand memorable. To help you get started we’ve listed three popular types of experience:
- Exchange Experience: where brands will give audiences something if they receive a window/action from them.
- Connection Experience: where brands want to link to an audience or associate themselves with something ie. sponsorship, event, emotion.
- Personal Experience: where brands allow audiences to create the experience, actively showing them what the brand would be like/add to their lives.
We appreciate no two brands are the same so no two experiential campaigns will be either. However, after working out which type of experience will help grow your brand, oOh!Edge can conceptualise, experience design, plan, produce and optimise your experiential investment as part of your marketing strategy.