Australia’s largest digital rail network connecting with commuters in 41 CBD and inner city stations in Sydney and Melbourne. With full digital animation across portrait, large format and WOW walls, as well as station domination and experiential opportunities, Rail ensures brands will never miss a connection with professional affluent commuters.

15m commuter journeys weekly, 34% of Sydney-siders across 19 stations, 36% Melbournians across 22 stations*

*Source: Opal and Myki data, 2018 & Rail of Two Cities study, Adshel 2018


From north to south, east to west and almost everywhere in between, the Rail network spans across prime Sydney and Melbourne CBD and suburban train stations to reach 34% of Australians every week. You can access an amazingly diverse audience and speak to everyone from high-flying CBD workers to connected, tech savvy students.


Not only are we experts in multiple digital formats, full-motion video and digital interactive capability, but we also create truly unique experiences through station domination. With this impressive solution, you can completely dominate key transport hubs across the two largest rail networks in Australia. Think floor-to-ceiling coverage in your brand message. The result? A campaign that’s totally Unmissable!



Be seen on Rail and target a captive audience. As commuters make their way to and from their various destinations, we provide the perfect opportunity to help you stand out and amplify awareness in an uncluttered environment. Commuters travel through the Rail environment an average of six times a week.


A relevant message is a powerful message. Rail lets you control and adapt your creative to its context. Full motion video delivers a powerful emotional experience and multiple brand impacts. Connect and engage with your audience through animated creative across our digital network proven to be 2.5 times more effective in the rail environment.

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