Get PRIMED for Christmas

Christmas in July is an apt reminder that now is the time to get on the front foot for planning your Christmas 2019 campaigns. Get PRIMED with oOh!

We believe there are six important factors when it comes to advertising your brand this Christmas; proximity, reach, impact, mindset, engagement and data. Only oOh! can help you create a cracker of a campaign that hits upon all six.

Proximity

Potential shoppers are never far away with oOh! Our unrivalled retailer coverage through Australia’s largest Retail network means we can get you close to both the consumer and point of purchase.

Reach

Did you know that every month across 514 retail centres, oOh! assets receive over 12 million unique visits; and that our Rail assets deliver over 15 million commuter journeys every week? Our scale and diversity means that oOh! is the destination to build effective reach – fast.

Impact

Be bold, stand out and get noticed this Christmas. Only oOh! can add this variety and depth of Impact layers to your Out of Home campaign. And the more layers, the better the ROI*

*ROI INDEX OF DIGITAL CAMPAIGNS WITH OR WITHOUT OFFLINE SUPPORT – AUSTRALIA​, Analytic Partners Inc, 2019

Mindset

Did you know that 95% of purchase making takes place in the subconscious mind**? This is incredibly empowering for brands as the more we recall a memory, the easier it is to do so. Out of Home allows you to do this multiple times along a customer’s journey and within retail centres close to their point of purchase.

**SOURCE: GERALD ZALTMAN, HARVARD BUSINESS SCHOOL, “HOW CUSTOMERS THINK”​

Engagement

Whether you’re looking to engage with your target audience one-to-one or one-to-many, oOh! can create a plan that works to fit your needs. Our Retail Excite network has successfully engaged thousands of shoppers with interactive campaigns, and our experiential experts, oOh!Edge, can create bespoke activations that draw in customers and leave a lasting impression.

Data

With access to insights from 30 billion annual transactions, 3 billion daily mobile geo-signals, and over 500 buyergraphic Q segments, our data capability is unique. Harness the insights from oOh! – the greatest gift of all.

No matter the objective, we can help shape a strategic recommendation so that your brand is PRIMED for Christmas 2019.

Find out more

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