Today’s smart cities integrate information and communication technology with physical devices that are connected to the network. This manages the city, improves efficiency, allows for 24/7 monitoring and enables direct interaction with the community and city infrastructure, making the lives of residents safer, happier, and more efficient.
Smart city strategies start with people not infrastructure. At oOh! we are using technology and data purposefully to make better decisions and deliver smart solutions.
We work within the smart city context, developing innovative technology to capture data and insights that are used to create integrated campaigns. This means advertisers can reach the right audiences in the right locations at the right times.
Since 2014, oOh!, by way of Commute by oOh!, has been a pioneer of this global industry, leading innovation for the Out of Home and digital Out of Home space. We deployed the world’s largest beacon geo-location data across our street furniture network, developed oOh! Media IQ, a data management platform, and partnered with global ad-tech giant, Lotame, becoming the first Out of Home media company to do so.
In 2017, we created a Smart Cities and Innovation department, using data and technology to improve infrastructure and connectivity, provide social access and inclusion via technology, and collect and use anonymised data to improve city planning.
In mid-2017, we developed guidelines for the Bus Stop of the Future. In creating a modern shelter with wayfinding technology, interactive displays, network infrastructure and connected devices, we sought to understand the needs of the commuter and integrate smart city infrastructure with user-friendly and digitally responsive design.
For the past 12 months we have been devising strategies and collaborating with our local government partners to build and deploy innovative infrastructure. We have some exciting new projects in the pipeline and look forward to sharing more about these with you as they launch in the near future.
By tapping into the enormous opportunities that technology provides and integrating Out of Home advertising with mobile, social, online and experiential channels, we can connect advertisers with audiences using an integrated approach with a clear purpose. We will continue to explore smart audience opportunities that meet strict privacy compliance regulation and provide value for councils, citizens, and advertisers alike.