Eye Tracking Research Study

oOh! are an inquisitive bunch and wanted to know more about how people consume away from home advertising. So we used advanced eye tracking technology to look through consumers’ eyes to measure visual engagement with our formats in airports, shopping centres and on campus.

How We Really Travel: Regional Australia Research Findings

oOh! commissioned The Seed to better understand consumers in regional Australia areas, including their travel and shopping patterns and consumption of billboards. The regional population is growing, with over 36% of Australian’s living in regional areas.

How We Really Shop: Retail Research Study

oOh! commissioned The Seed to provide fresh insights into the attitudes and behaviours of consumers within the shopping centre environment, including the role of retail signage.


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