Understanding audiences and their behaviours and attitudes is essential to delivering successful marketing communications.
We commit significant investment and resources into gaining those insights using a vast range of research tools, studies and overall learnings from other markets.
oOh! are an inquisitive bunch and wanted to know more about how people consume away from home advertising. So we used advanced eye tracking technology to look through consumers’ eyes to measure visual engagement with our formats in airports, shopping centres and on campus.
oOh! commissioned The Seed to better understand consumers in regional Australia areas, including their travel and shopping patterns and consumption of billboards. The regional population is growing, with over 36% of Australian’s living in regional areas.
oOh! commissioned The Seed to provide fresh insights into the attitudes and behaviours of consumers within the shopping centre environment, including the role of retail signage.
