Nielsen Consumer & Media View (CMV) is a leading syndicated multi-media database that is collected from a large and nationally representative sample of 22,000 Australians aged 14+.
Nielsen CMV tracks media consumption, attitudes, lifestyle choices, brand perceptions and shopping habit of target audiences. Nielsen CMV also reports visitation to key Out of Home environments and engagement with Out of Home formats.
Based on a rolling 12-month online survey, the collected data is then weighed to the total population using Australian Bureau of Statistics estimates, resulting in statistically reliable results.
oOh! uses Nielsen CMV to provide in-depth profiling and understanding of target audiences to determine the most the effective Out Of Home solution to achieve client campaign objectives.