When it comes to connecting brands with consumers in targeted environments oOh!’s digital Health network impacts people while health and wellness is on their mind.
- High dwell time, on average 40 minute wait in a non-cluttered environment
- Over 7.5 million visits per year in the Health network
- Capture people when in a receptive mindset, when they are considering their health, lifestyle and routine
- 72% of Australians if they are concerned about health will seek a doctors opinion
- Over 1 in 3 regular visitors to the doctors say that they prefer ads that entertain rather than inform
Source: oOh! Health Research 2013 / Nielsen CMV, survey 1, 2013