oOh! has unveiled Sydney’s newest premium away from home billboards with Optus and Blackberry becoming the first advertisers on the Bridgepoint pedestrian bridge at Mosman.
The Mosman location has long been considered the gateway to the hard-to-reach northern beaches with exposure to heavily-trafficked Spit Road, the major road providing access to and from the CBD.
“The bridge structure links Bridgepoint Shopping Centre to buildings on Spit Road’s southern side so the location couldn’t be more prominent,” said oOh! CEO Brendon Cook.
“It offers long dwell time with motorists in an area teeming with professionals and business decision-makers.
“Mosman is home to 20% of Sydney’s I.T. and engineering professionals, 15% of its bankers and 10% of its medical professionals.
The site’s location at Spit Junction on Military Road capitalises on the large traffic volume that use the arterial to service the Mosman and Northern Beaches suburbs of Sydney. One face is capable of delivering more than 1.7 million contacts over a 28 day period.
Group Director – oOh! Road, Noel Cook, says this new landmark is one of the jewels in the crown of its metropolitan Road offering which now has the ability to reach more than 12 million people – or 94% of Australians – in urban areas.
“Premium locations like Mosman are prime candidates to be integrated into campaigns running across our other divisions in airports, shopping centres and on digital screens,” Mr Cook said.
“As well as integrating with Australia’s most diverse digital away from home ad network, we make it easy for advertisers to reach more audiences in more away from home environments than any other provider.”
The site represents a $2.5m investment by oOh! which spent 10 years working with Mosman Council, residents and the shopping centre owners to make the project a reality.
“The project was designed by the highly regarded industrial designers Blue Sky Design Group – famous for designing the 2000 Sydney Olympic Torch – who were able to give the prestigious Mosman location a premium gateway,” Mr Cook said..
”The development of what is arguably Sydney’s best premium outdoor site is a win for advertisers, the council, the shopping centre and the residents of Mosman.
“Council’s income from the project will be re-invested into car parking, footpath and road infrastructure improvements that will benefit the wider Mosman community.
“It’s a great example of how we can work co-operatively with local government to get the job done to benefit everyone.”
oOh! is the only billboard operator in Australia to cover more than 90% of all key arterial roads across the five major metropolitan cities. oOh! also represents 95% of billboards in regional Australia.