The campaign features an interactive gesture control game for Nissan cars at major shopping centres around Australia as part of a family centric car showcase.
The gesture control game aims to demonstrate the Nissan X-Trail and Pathfinder’s large boot space by challenging shoppers to drag items in the correct order to pack the car and ensure everything fits – a challenge most families face every day!
The game has four settings – the beach, camping grounds, the playground and in the city. Each setting has its own set of items to be packed representative of that environment.
The game is one part of the Nissan Family Holiday Zone showcase that is managed by oOh!’s experiential team oOh! Factor, which involves promoting the car and entertaining children with face-painting, colouring-in and a photobooth.
Shoppers are encouraged to register their interest in Nissan’s X-Trail or Pathfinder via iPads and receive a Nissan showbag with further information and promotional items.
oOh!’s Commercial Director of Sales – Retail, Blair Hamilford said this is the sixth year oOh! Factor has been showcasing cars and creating positive brand experiences for Nissan.
“Each year the ideas become more innovative as the campaigns are developed in collaboration with Aegis Media’s Sponsorship and Integration team.
“The success of Nissan’s Retail showcases is due to the innovative Shopping Centre displays and activities which attract millions of families during the school holidays,” Mr Hamilford said.
Shoppers are being directed to the Nissan Family Holiday activation via supporting digital advertising and will run until 19 January 2014 across key shopping centres in Australia. Each activation runs from Thursday to Sunday during centre trading hours.