This latest round of deployment is focused on premium inner-city locations across New Zealand, including Auckland’s busy Queen Street and Wellington’s vibrant Lambton Quay.
In conjunction with the premium location positioning, there has been a continued focus on investment into product quality with all screens deployed being state-of-the-art ultra-high definition 75 inch screens, capable of delivering 4K content and that adjust illuminance dependent on ambient light conditions.
oOh!media General Manager for New Zealand, Nick Vile, said the new installations cement oOh!’s position as the leading Out of Home provider in New Zealand and combined with its investment in digital and technology, offers advertisers the ultimate platform to reach their target audience at the right place and in the right moment.
“The advantage of digital Out of Home advertising is that it supports technology and data-led planning, enabling individually-tailored messages to deliver greater relevance to audiences, ultimately enabling more effective campaigns.”
“Our commitment to the digitalisation of out of home continues to drive growth opportunities, supporting our increased investment in infrastructure to align with population growth,” he said.
The new additions come at a time of major growth for oOh! in New Zealand, with the leading Out of Home company now delivering in excess of 4.5 million contacts per day across its Street Furniture digital offering in Auckland, Hamilton, Tauranga, Wellington and Christchurch.
The company, which was recently named ‘Media Business of the Year’ at the prestigious 2019 Beacon Awards, now accounts for the majority share of the Out of Home sector, reaching 90 percent of the population through more than 7000 touchpoints all across New Zealand.
Download a copy of the media release here.