oOh! will invest more than $2.2 million upgrading the airport precinct with new high-definition internal and external sites after it regained the contract, enabling greater engagement with the business and pleasure travelers through digital, mobile integration.
oOh!’s entire airport advertising portfolio is being transformed from September with work expected to be finished by the end of the year.
oOh! has invested more than $20 million over four years in Australia and New Zealand to deliver the most sophisticated and world class digital advertising opportunities within any airport environment.
oOh!’s Group Director – Fly, Robbie Dery, said our agreement with Adelaide Airport will see the integration of digital media into the passenger experience throughout the airport to allow deeper engagement and to keep pace with the continued passenger growth,
“Travelers will be able to use their mobile devices to engage with advertisements to access richer content, obtain special deals and make the most of their time.”
“With more than 120 million passengers moving through oOh!’s Australian and New Zealand airport network annually, the transformation of Adelaide Airport is crucial in allowing advertisers to reach this growing audience with the highest quality digital advertising assets.”
Adelaide is also Australia’s fastest growing capital city airport for international travelers, with numbers up 14.8% on 2012 following the commencement of services by Emirates and additional flights by Singapore Airlines and Malaysia Airlines.
CEO of Adelaide Airport Mark Young said: “Adelaide Airport was looking for an experienced partner like oOh! who has a demonstrated track record of delivering media innovation, enhancing the passenger experience and creating revenue growth in a premium airport environment.”
The contract extends an 11-year relationship between Adelaide Airport and the oOh! Fly team.
oOh! CEO Brendon Cook said the long-term contract with the airport was a win for the Adelaide Airport and Australian advertisers as it would ensure the ongoing development and evolution of the medium by a company who had unparalleled expertise in the sector.
“The win recognises oOh!’s position as the leading provider of airport advertising in Australia and New Zealand, and creates a digital future for Adelaide Airport,” Mr Cook said.
“It also further enhances oOh!’s leadership position in the Adelaide market where we already have more than 70 per cent of all iconic and large roadside billboards including the iconic Caledonian and Britannia Hotels and a presence in 38 of the major retail environments in the state.
“This is on top of us expanding our Place Based offering that includes Café, Universities, Bite TV venues and social sport centres.”