Nearly one thousand posters and billboard sites across New Zealand’s shopping centres, universities and Auckland airport will be rebranded from EYE to oOh! from today.
The re-branding demonstrates oOh!’s commitment to building its brand and business in the New Zealand market, following its acquisition of EYE Corp’s Australian, New Zealand and Indonesian operations from Network Ten late last year.
The new brand – with the tag line A World Away from Home – also reflects the changing face of the sector which has expanded from its traditional out-of-home offering to being a medium that connects advertisers with consumers while they are away from home.
Since the acquisition, oOh! has promoted Cameron Taylor to General Manager New Zealand and has made significant investments in systems, people and consumer research to bolster its local away from home offering.
CEO of oOh! Brendon Cook said: ÌWe acquired a great business in New Zealand, and we’re dedicated to further improving it by repositioning our existing Retail, Fly and Study infrastructure in premium locations and integrating new technologies to enable advertisers to capture and engage with growing audiences away from home.
We see New Zealand as a key growth market for oOh!, and we’re excited by the business potential.
As such we have appointed Cameron as the General Manager and given him responsibility to run oOh! New Zealand as a standalone business. The Group’s management and board will provide support, as and when needed, to help Cameron grow our market position.
Mr Taylor said he was excited by the growth prospects made possible by the business being integrated with oOh!
The company has unparalleled experience in away from home and this will prove invaluable as we work to deliver New Zealand marketers with more innovative solutions to connect marketers with their consumers, Mr Taylor said.
My first priority is to update the current portfolio to maximize audiences, roll out new digital formats and continue to strengthen existing relationships.
oOh!’s New Zealand portfolio currently includes:
- Fly at Auckland Airport;
- Retail at Shopping Centres including Sylvia Park, Botany Downs, St Lukes, 277 Broadway, Riccarton Centre Place and Queensgate; and,
- Study at Auckland University, Massey, Victoria and AUT.
Through its offering, oOh! can help advertisers reach more than 14 million travellers per annum through Fly, 6.4 million shopping trips each fortnight via Retail and over 170,000 students each week via Study.
A new website is currently being developed, however the corporate video for oOh! NZ can be viewed at www-oohmedianz-com.oohmedia.staging.wpengine.com
Click here to view oOh!’s brand video