Phil Eastwood Pete Whitehead

oOh! Media today announced it has bolstered its national sales leadership team with a number of key appointments that it says will help increase out-of-home’s share of advertising spend in the country by 50 per cent to six per cent.

Peter Whitehead has been named National Sales Director while Phil Eastwood, formerly of APN Outdoor, has been appointed the National Commercial Director of Sales.

oOh! CEO, Brendon Cook said with the integration of EYE Corp now complete and the recent addition of exciting new products including some of the most advanced digital offerings, oOh! was now strongly placed to attack the market share of other mediums.

“Peter and Phil will be joining John O’Neill to give oOh! one of the strongest sales leadership teams in media,” Mr Cook said.

“We are confident that through our market leadership, coupled with our great team of sales professionals and our unique capability to connect advertisers with growing audiences while they are away-from-home, we will continue to drive the overall growth of the industry.

“Our portfolio of high performing traditional OOH media, combined with the broadest array of digital environments and a cache of newly created technology engagement products, ensures we own world leading OOH audience delivery and engagement solutions.

“Our recent world-first campaign for Google in the airport environment highlighted the amazing mix of products, technology and research we have developed to demonstrate and improve the power of outdoor for new and existing clients.”

Mr Whitehead’s most recent position was the Commercial Director Sales – Fly, where he was responsible for the sales performance of oOh!’s airport media assets. Prior to working in the sector, he spent five years as Southern Cross Austereo’s Melbourne Sales Director.

Mr Eastwood moves across from APN Outdoor where he spent the past 3 three years as National Sales Director.  Mr Eastwood was also the Managing Director of Glue Media, an outdoor advertising company specialising in developing and building large and small format billboards in Australia and New Zealand.

They will be supported by state sales teams which are headed up by Sean Rigby (NSW), Tim Murphy (Victoria), Peter Reynolds (Queensland), Nathan Robertson (South Australia) and Mark Treasure (Western Australia), and the direct sales team headed up by Kevin Price.

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