Inlink, formed in 2001, has a network that reaches an audience of 2.2 million Australians fortnightly through more than 2,800 digital screens in office towers, cafes and fitness centres in central business districts across Australia.
oOh! Chief Executive Brendon Cook said the acquisition provided significant upside with further revenue opportunities by introducing existing advertisers from oOh!’s portfolio to the Inlink assets, extending existing Inlink advertisers to oOh!’s other formats and attracting new advertisers to Out Of Home.
“The Inlink acquisition extends oOh!’s reach into the important CBD audiences and enhances its digital leadership position, taking its national network to more than 5,000 digital screens, representing an increase of 194 per cent since oOh!’s IPO late in 2014,” Mr Cook said.
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