In the new role, Kirsty McLean will be responsible for working across oOh!’s market-leading Out of Home portfolio to deliver advertisers with multiple audience-led campaign solutions to achieve their advertising objectives.
Ms McLean is no stranger to the media industry, holding a strong background in media agency planning and audience strategy for companies including MEC, Mediacom, Dynamo and NZME.
Head of Sales for oOh! New Zealand, Ben Gibb, said Ms McLean’s account management and client service skills gave her a unique understanding of the agency pressure points and what was required to effectively and efficiently respond to client needs.
“We are thrilled to expand the oOh! family and have Kirsty bring her knowledge and skill set to the mix,” he said.
“Kirsty’s planning and strategy background will allow her to project an agency lens on her responses, giving her the perfect edge required to create targeted and unmissable solutions for our clients.”
Ms McLean said she was excited to be joining oOh! at such a pivotal time and looked forward to sharing her experience to help oOh! drive its market leading position further.
“I’m thrilled to be working with such a talented group of people within a smart-thinking company and given the opportunity to provide advertisers with truly unmissable, integrated Out of Home advertising solutions – something that hasn’t really existed in this market before,” she said.
Download a copy of the media release here.