oOh! Media has appointed James (Jimmy) Rowlings as National Product Director, oOh! Retail to help spearhead the implementation of the next phase of their retail growth strategy.

Jimmy – whose 20 year media career includes a ten year stint in the Out-of-Home sector with APN Outdoor – will work closely with National Commercial Director of Sales, Phil Eastwood, and Commercial Director Sales, oOh! Retail, Blair Hamilford, to drive further growth for the company’s strong performing retail offering.

The well-known and experienced executive has previously also worked in the Pay TV and music industries for companies including MTV, EMI and Ministry of Sound and most recently was a Principal at communications consultancy, Brevity Consulting.

Phil Eastwood said the appointment was an important one for the company’s Retail offering, as it came at a particularly busy and exciting time.

“We welcome Jimmy and look forward to leveraging his experience and tremendous knowledge of the media landscape to lead a talented team during implementation of our Retail growth strategy,” Mr Eastwood said.

Jimmy Rowlings said: “Next year is going to be another huge year of capital investment in digitising oOh!’s retail offering to deliver greater engagement between the advertisers and shoppers.

“Our recent ROI study showed that retail is one of the strongest mediums in delivering Return on Investment and we are also seeing billions of dollars being invested by the owners to develop their shopping centres into lifestyle destinations.

“All of these factors combined makes it an exciting time to be part of a team that will help shape the future of the powerful retail media.”

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