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Tools

Innovation at oOh! is about much more than digital signage. We’ve invested in technology, audience profiling and targeting tools and partnerships with leading data providers to learn more about consumers and turn that into action for advertisers. The Out Of Home industry’s best combination of data, analytics and insights allows us to not only profile and target audiences nationally and across all oOh! formats, but also understand ROI delivery.

Advertisers now have the ability to access a wealth of consumer and location based insights to uncover new potential for highly‐personalised marketing messages, which offer precisely what consumers need in that moment.

View some of the tools we use to make sure your campaigns hit the mark.

Office – Killer Stats

Target CBD professionals while they are at work. 3500+...

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Study – Killer Stats

Reaching one third of Australians aged 18-24.

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Venue – Killer Stats

Reach people when they are at their most social....

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Health – Killer Stats

Impact people with health and wellness on their mind.

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Café – Killer Stats

Talk to the café crowd during their daily coffee...

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Fly – Killer Stats

Engage with a diverse audience throughout their journey.

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Retail – Killer Stats

Make your presence felt at the very time people...

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Road – Killer Stats

Gain access to some of the most sought after...

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INDOMETRICS

Linking Quantium’s world class customer transaction and behavioural data...

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QUANTIUM

Linking Quantium’s world class customer transaction and behavioural data...

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CRAFT

Developed by the Demographers Workshop for oOh! media, Craft...

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NIELSEN CMV

Nielsen consumer & media view is a leading audience...

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NEURO INSIGHT

oOh! commissioned Neuro Insight to explore how multi media...

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ROI STUDY

ROI STUDY by Analytic Partners

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OMA MOVE

MOVE (measurement of outdoor visibility and exposure) is the...

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GEOTRIBES EXPLORER WITH AUDIENCE FINDER

Planning Geotribes Explorer is a powerful and advanced mapping...

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Eye Tracking

Eye Tracking confirms that people actively engage with away...

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How We Really Travel: Regional Australia Research Findings

Better understand consumers in regional Australia areas, including their...

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How We Really Shop: Retail Research Study

Insights into the attitudes and behaviour of consumers within...

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