In an Australian first, advertising on a network of retail digital panels will be determined by the local temperature with oOh! rolling out its latest innovation to further enhance the connection between advertisers and Australian consumers.

The new digital technology allows “temperature-parting” to provide advertisers with the opportunity to dynamically change their message based on the local temperature at each location.

The first advertiser to implement “temperature-parting”, Unilever, is promoting its Magnum and Lipton Iced Tea products to hot and thirsty people when the daily maximum forecast temperature exceeds the monthly maximum average in the local area.

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