Shoppers ignite The Hunger Games for retail campaign by utilising digital and static signs with;
- Tap or Scan integration and gamification
- Social media amplification
- Dynamic & responsive digital signage
In Australia’s largest interactive Tap or Scan campaign, shoppers were able to engage with The Hunger Games creative through gamification technology and social media sharing.
When shoppers Tap or Scan their mobile on a static or digital panel, all digital panels running the campaign within the active centre appear to catch on fire wishing the shopper good luck.