Campaign: The Body Shop
Inspiring Purchase Objective
Develop an activation concept that will drive awareness of The Body Shop’s charity partnership with Water Aid, 1 gift purchased = 1 day of safe water for a family.
While The Body Shop have many loyal customers we wanted to create a pop up to drive sales from consumers who do not normally frequent a The Body Shop store.
The Body Shop Christmas Gift Store – a custom built retail pop up at Melbourne Central’s high traffic shot tower centre court.
The Body Shop Brand Ambassadors sold a select range of gifts to consumers, if a customer was interested in anything else in the range they were directed into the Melbourne Central permanent store.
Consumers who spent over $40 could spin the raffle barrel to win a range of prizes including samples and vouchers, one lucky customer took away a $500 voucher.
Utilise oOh! Retail and oOh! Road to support the creative messaging including a live counter tallying the amount of safe water The Body Shop have donated.
412 days of safe water donated to Water Aid (pop up only)
Bourke Street store up 34% on budget
Melbourne Central store up 68% on budget