Campaign: The Body Shop

Inspiring Purchase Objective

Develop an activation concept that will drive awareness of The Body Shop’s charity partnership with Water Aid, 1 gift purchased = 1 day of safe water for a family.

Strategic Insight

While The Body Shop have many loyal customers we wanted to create a pop up to drive sales from consumers who do not normally frequent a The Body Shop store.

The Solution

The Body Shop Christmas Gift Store – a custom built retail pop up at Melbourne Central’s high traffic shot tower centre court.

The Experience

The Body Shop Brand Ambassadors sold a select range of gifts to consumers, if a customer was interested in anything else in the range they were directed into the Melbourne Central permanent store.

Consumers who spent over $40 could spin the raffle barrel to win a range of prizes including samples and vouchers, one lucky customer took away a $500 voucher.

Utilise oOh! Retail and oOh! Road to support the creative messaging including a live counter tallying the amount of safe water The Body Shop have donated.

Results

412 days of safe water donated to Water Aid (pop up only)

Bourke Street store up 34% on budget

Melbourne Central store up 68% on budget