Campaign: Google Play

Objective:

Audience:

18-54 / 25/54 (Core)

Methodology:

Sydney Domestic Multi-User Terminal & Sydney Qantas Domestic Terminal.

Advertising Awareness

Engagement with Google Play

Campaign: Google Play

Objective:

  • Provide a relevant platform to launch Google Play.
  • Capitalise on long dwell times and a smart phone enabled audience to deepen understanding and generate trial of product.

Audience:

18-54 / 25/54 (Core)

Methodology:

Sydney Domestic Multi-User Terminal & Sydney Qantas Domestic Terminal.

Advertising Awareness

  • Spontaneous awareness of Google Play as a place to buy – increased from 9% to 21% (pre to post campaign).
  • Prompted awareness increased from 53% to 74%
  • 64% said the campaign made them want to use the product
  • 70% agreed the campaign was relevant to environment

Engagement with Google Play

  • Spontaneous awareness of Google Play as a place to buy increased from 9% to 21% (pre to post campaign).
  • Prompted awareness increased from 53% to 74%
  • 64% said the campaign made them want to use the product
  • 70% agreed the campaign was relevant to environment