The SABA Styled campaign set out to reach Australians and get them thinking that SABA was a brand for them to reconsider.

DigiLites took a live feed from Instagram with #sabastyled and integrated shoppers images within the creative in real time.

  • Real time messaging
  • Retailer and audience targeted.
  • Supported by road assets for big brand impact
  • DOOH and social media interaction