Nothing stops traffic like a smoking billboard!

Adelaide residents were treated to oOh! and RAA’s latest away from home campaign with a steaming billboard extension on the busy Hindley Street.

To reinforce the message, “miss out and you’ll be fuming” a smoke machine was installed behind the car bonnet to produce smoke from the engine radiator every 2½ minutes from 7am till 8:30pm.

As you can imagine, the build generated considerable attention from both pedestrian traffic and road traffic passing the site.