In a world-first advertising campaign, Porsche drivers stood out from the crowd with a car recognition billboard at Melbourne Airport. Porsche’s campaign specifically developed by oOh! demonstrated multiple new ways digital billboards can be used to create a unique customer experience for brands. We were able to identify an oncoming Porsche 300 metres from the billboard, revealing a unique message “It’s so easy to pick you out of a crowd”, reaching thousands of travellers as they made their way to one of Australia’s busiest airports.