In a world-first advertising campaign, Porsche drivers stand out from the crowd with car recognition billboard at Melbourne Airport. Porsche’s new campaign specifically developed by oOh! demonstrates multiple new ways digital billboards can be used to create a unique customer experience for brands.

oOh! identifies an oncoming Porsche 300 metres from the billboard before revealing a unique message “It’s so easy to pick you out of a crowd”, reaching thousands of travellers as they make their way to one of Australia’s busiest airports.

• Innovative car recognition technology

• World-first advertising campaign

• Audience targeted

• Real time and tailored messaging