Campaign: My Dog

Objective

Increase awareness and future trial for the new My Dog Fish range.

Audience

MGB’s 18 – 54, Dog owners

Strategy

Impact shoppers in the retail environment with close retailer proximity to influence trial.

Results

  • Post campaign, the My Dog Fish range experienced a 49% increase in top of mind awareness among dog owners within the retail environment
  • ShopaLites proved to be the most effective medium with 81% of consumers recalling seeing the My Dog advertisement within the shopping centre environment
  • Post campaign saw an increase of 20% future trial, with 63% of consumers agreeing they would try the My Dog Fish product being advertised