Campaign: Old El Paso

Challenge

Educate consumers on authentic Mexican cuisine and demonstrate how easy it is to cook Mexican food at home with the new Old El Paso Restaurante range.

Solution

The Old El Paso Pop Up Taqueria – a traditional Mexican Taqueria that popped up in key shopping centres and high traffic outdoor spaces in Melbourne, Sydney and Brisbane.

Chefs cooked Pork Al Pastor, Steak Carne Asada and Chicken Tinga tacos in our mobile kitchens with Brand Ambassadors serving and educating hungry consumers on the full Restaurante range.

To encourage visitation in shopping centres, the activation was supported by the oOh! Retail network highlighting the location of the Taqueria in centre.