Utilising oOh!’s Retail Network, specially built panels dispensed specific aromas and played audio of the TV Show hosts, Pete Evans and Manu Feildel promoting the MKR series, when shoppers press a button in centres in Auckland, Hamilton, Wellington and Christchurch.

Shoppers who tweeted with what they had smelt with #MKRScent had the opportunity to win some coveted official MKR aprons.

The National campaign ran for 4 weeks, supported by 65 digital portrait and landscape retail panels.

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