McCain’s recent national campaign has been designed to entice shoppers towards the freezer aisle in their local supermarket, creating an irresistible path to purchase through the use of scented shopaLite panels dispensing the scent of cooked potato chips at the push of a button.

oOh! Media custom-built 25 ShopaLite panels that dispense the tasty scent of the famous potato chip brand in retail environments along the eastern seaboard of Australia for a six week long campaign.

The scent-enabled units are a market first for the category, and each ShopaLite features an image of an oven baking freshly cooked golden potato chips inside with a child watching with anticipation from outside.