LG billboard made from clothes

GPY&R and oOh!media have created a billboard made from washing, for LG Electronics Australia. All 71 items were washed in a single load in the LG ultra large capacity washing machine and then assembled on the billboard at oOh’s fabrication warehouse.’ The billboard, located on Qantas Drive near Sydney International Terminal, measured 12m x 3m and comprised of five bed sheets, twelve bath towels, five tablecloths, eight shirts, nine t-shirts, ten pillow cases, nine pairs of underwear, six wash cloths and seven handkerchiefs.