Let people be part of your campaign!
Interactive SMS allows consumers to text in a message and see it appear on the screen instantly.
The display message can be moderated automatically or have human moderation to ensure strict compliance with brand guidelines.
The consumer receives a text message back which could include a link to the brand’s website or Facebook page.
For the launch of Kellogg’s LCM bars limited edition ‘Write-On Wrappers’ oOh! ran an interactive SMS campaign which enables shoppers to post fun messages to their children on enormous LCM bars advertised on ShopaLite panels.
The campaign ran for 2 weeks in 85 centres nationally.