To give shoppers the inspiration to get back in shape and manage their weight after the festive season, Kellogg’s has teamed up with oOh! to run a campaign that shows Australians their healthy potential.
Promoting Kellogg’s offer of a free inspirational ‘New Balance’ singlet with the purchase of three packs of Special K, oOh! retail panels have been fitted with specially built ‘change room mirrors’ that help shoppers envisage what they could look like by adopting a healthier regime.
ShopaLite panels across the Eastern Seaboard have been converted to give shoppers the opportunity to view their reflection with a healthy torso and wearing a Kellogg’s Special K inspirational t-shirt.