The evolution of real time content delivery to out-of-home digital screens is seeing an increasing number of brands re-distributing its marketing spend to the sector, with Holden being among the trail blazers.

As part of its January ‘4 Day Sale’ campaign, the company has joined forces oOh!, to take its campaign into shopping centres and cafés around Australia.

oOh!’s Chief Executive, Brendon Cook, said the evolution of out-of-home through technology means that oOh! has increased its addressable market by being able to carry time-sensitive advertising spend such as “sale” or “limited time” offers.

View full press release