The world’s first advertising campaign utilising NFC and QR technologies to enable consumers to take control of digital advertising panels has been rolled out by oOh! Media for Google.

The ground-breaking campaign for the Google Play Store lets travellers at Sydney, Melbourne and Brisbane domestic airports use their mobile device as a remote control to interact with one of 39 digital advertising panels featuring Google Play content.

Travellers can use a smartphone or tablet and Tap or Scan technology to take control of the Google Play advert. They can interact on the digital advertising panels with the Google Play Store content across several genres such as Tweens, Professionals, High Octane and Kids. Android phone users can then download selected books, movies, music, magazines or apps directly to their phone using oOh!’s free airport WiFi.