For a fashion brand in need of some airtime with younger audiences, oOh!’s solution grabbed their attention and drove take up of an offer.
In the highly competitive youth fashion market, Guess Jeans needed to drive conversation in a youth environment to create hype and drive people in store.
Using Bluetooth enabled locations on tertiary education campuses, oOh! digital formats engaged the audience with a Guess denim discount offer, eliciting conversation, interaction via downloads with the ultimate goal of driving people in store.
Match the audience, environment and message to drive action
- Response rate to the Bluetooth campaign 70% above average (22% response rate)
- Guess Denim achieved 19,019 interactions, including 4,169 downloads over just 10 campuses