To help launch the new Dramatically Different Moisturising Lotion+, Clinique’s first ever out-of-home billboard campaign features two innovatively lit billboards that demonstrate the glow the product can deliver its users.

To support Clinique’s largest product launch since its inception in Australia 40 years ago, oOh!’s expert in-house design and production team developed a halo effect around the bottle on the billboard creative, to give the appearance of light radiating from the bottle day and night.

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