The majority of female gift-givers are 25 – 50 years old and base recommendations on personal experience. We created a British Rose VIP experience including cocktail nights, make overs, live artist and leading Beauty Blogger Rachel Brooke with a social amplification strategy. Across a 5-day campaign, this experiential campaign reached close to 200,000 shoppers via Fashion Blogger, drove 815+ Instagram posts, and exceeded engagement and dwell time targets.