There was no missing the all-new model BMW X5 that appeared to be climbing the pedestrian bridge at Auckland Airport’s business car park. The innovative build was part of BMW’s Out of Home campaign to retain the brand’s number one position in the premium SUV market by injecting excitement and desirability into the minds of the business traveller. The campaign featured a life size cut out of the new BMW X5 mounted onto the passenger bridge with internal and external bridge wraps to create a media first at Auckland airport.