Brand and Brief
Benefit’s Real Liner brand launch (awareness and sales)
Our Audience-Led Insight
21 – 55 year old woman across key geotribes over indexed in CBD with best stunt and trial window over lunch location dwell time
Our Experiential Solution
We created a ‘You’ve been fined for being criminally gorgeous’ stunt in Sydney and Melbourne CBD
‘If Easy was a Crime’ Pop Up Makeover Bar with Benefit Hot Cops fining passers by for being too gorgeous and encouraging trial in Benefits Real Makeover Bar as well as staging a mock burglary (representing the ATL creative) which was amplified across social media via #Benefitsrealliner
Sold out in Myer Melbourne!