Campaign: Pamper & Play

Overview:

For a new retailer establishing a client base and in need of a high impact announcement, oOh!’s solution not only directed consumers to the nearby business, it dramatically lifted sales and kept customers coming back for more.

Audience:

Women with children under 14yrs.

Challenge:

In the highly competitive beauty salon industry, Pamper & Play needed to create big impact and interest around their unique beauty concept and to entice customers into the salon.

Solution:

Using a single large format billboard site situated near the salon on a busy arterial road, oOh! Road targeted females with kids in tow during their busy day. The sign allowed the retailer to direct these women to the nearby salon for some much needed “me time.”

Results

Attract attention

In the first month of the campaign, salon clients increased by 91%.

Entice repeat customers

Over 2 months, clients had visited the salon on average 1.5 times, up from 1.14 times prior to the campaign.

Drive sales

Over 2 months, total sales doubled – up +110%.