The Australian Literacy and Numeracy Foundation (ALNF) held their 2013 fundraising launch at Westfield Bondi Junction in Sydney.

The Outdoor Media Association (OMA) has been supporting the ALNF with all media owners donating to the cause.

To support the launch oOh! provided two interactive DigiLite units that used touch screen, webcam, Tap or Scan, e-commerce website, social media links and even integration with the Westfield digital screen.