For the launch of Adidas’s latest shoe; the adizero feather 2, Adidas wanted to show just how light the shoe was by making it float off the billboard.
To bring this great concept to life, artwork tricks and extensions were used to create the illusion that the shoe was actually 3D and being tied down with ropes.
We produced and installed a giant 8.7 x 1m extension on top of the billboard. Then to stop the shoe from floating away, giant 100mm ropes were draped over the shoe and anchored to the roof.
The special builds were installed onto 5 iconic sites in South Yarra, Darlinghurst, Fortitude Valley, Adelaide and Melbourne CBD.