Since 2014 we’ve partnered with Analytic Partners, award winning global analytics firm specialising in market analysis and Market Mix Modelling (or Econometric Modelling), which, according to our clients is the best way to measure and understand ROI.

This year’s study focused on the importance of creative and copy; insights and creative tactics for better performing creative; how to get a better bang for your buck with Out of Home investment as part of a multi-media mix, and how Australian Out of Home performs on a global scale.

The infographic below shows you some of the insights, but if you want an in-depth view on improving your media campaign ROI we recommend booking an ROI session with oOh! here.



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