GROCERY SHOPPERS

NOVEMBER 2018

Changes in technology, culture and preferences has created whole new trends in our grocery shopping habits. We look at the five key trends of the modern grocery buyer including how and when people are buying groceries, what they are buying, who is doing the delivering, and where people’s loyalties lie.

SHOPPING UP A STORM 

OCTOBER 2018

This month, we look at five interesting retail trends moving into 2019. Expectations are changing fast and shopping is rapidly moving towards an immersive, sensory brand engagement experience. Customers are looking for a personalised experience and sustainable products, and brands will need to evolve, engage and innovate to meet demand.

TRAVEL SWEET TRAVEL

SEPTEMBER 2018

Connecting with and influencing travellers as they make their holiday plans is becoming increasingly complex. In this month’s People Watch, we take a closer look at the five key stages of travel planning – dreaming, planning, booking, at destination, and post-holiday – that are crucial for marketers.

GOT IT COVERED

AUGUST 2018

Our Path to Purchase Study in 2018 revealed that 59 per cent of insurance customers say they are not very brand loyal. Read more about the five trends to watch in the insurance space, including customer focus, cyber insurance, insuretech, automation and next generation.

THE ROAD AHEAD

JULY 2018

What was once a space-age fantasy is fast becoming a next generation reality. By 2030, an estimated 15 per cent of new cars sold could be autonomous. From VR in the showroom to electric cars and ridesharing platforms, the automotive industry is finding new ways to engage new audiences.

MONEY, MONEY, MONEY

JUNE 2018

The trends impacting the finance and banking industries are enormous and continue to be driven by the expectations of Gen Z. Banking apps, wireless payments, and cloud enabled services are all changing the way customers are interacting with banking and the finance industry.

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