THE PREMIUM PROFESSIONAL

Affluent, time poor and with males in the majority, Premium Professionals are spending less time with traditional media and more time with technology. They are technology dependent, likely to research and buy online, and are heavy outdoor consumers, spending more than four hours per week in their cars.

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THE MODERN GROCERY BUYER

Primarily women, Modern Grocery Buyers are frequent shoppers who rely heavily on technology to make their lives easier. They trust well known brands, buy Australian made, and are heavy outdoor consumers; 24 per cent reached by Out of Home advertising and a further 26 per cent via the internet. oOh!’s network reaches 81 per cent of Modern Grocery Buyers 19 times a fortnight*.

*Move 2016

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THE YUMMY MUMMY

Social, affluent and big spenders, Yummy Mummies enjoy splurging on themselves and their families. Status and career matter to this audience, who are, not surprisingly, 86 per cent female. They are connected mums, with 72 per cent needing their mobile phone to juggle home and work, and while most Yummy Mummies drive, they are also frequent bus and train commuters.

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THE FASHIONISTA

Young, affluent and trend-setting, Fashionistas are out and about, spending money often. An even mix of young men and women, 31 per cent are reached by Out of Home advertising, preferring it to TV and digital advertising. oOh!’s network reaches 85 per cent of fashionistas, 22 times a fortnight*.

*Move 2016

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THE SOCIALITE

Young and living in the moment, Socialites are easily influenced, with disposable income to splurge on a social lifestyle. A mix of young men and women, socialites frequently use public transport and are highly mobile, with 35 per cent reached by Out of Home advertising. Our network reaches 89 per cent of socialites, 25 times a fortnight*.

*Move 2016

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THE MOBILE MILLENNIAL

They are unable to live without their mobile phone and are early adopters of new technology. Millennials are under 40 years of age, likely to be professional, and choose how and when they consume media. While they don’t like to be interrupted, they are captured by relevancy. Frequent users of public transport, 34 per cent are reached via Out of Home media.

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SYDNEY (Head Office)

L2/76 Berry St, North Sydney, NSW, 2060, Australia

+61 (2) 9927 5555

SYDNEY

Level 9, 205 Pacific Highway St Leonards NSW 2065

+61 (2) 8425 7200

MELBOURNE

L3/165 Fitzroy St, St Kilda, VIC, 3182, Australia

+61 (3) 8598 0700

MELBOURNE

17 Rocklea Drive Port Melbourne VIC 3207

+61 (3) 9921 9600

ADELAIDE

84 Frome St, Adelaide, SA, 5000, Australia

+61 (8) 8367 3222

ADELAIDE

37 Cawthorne St Thebarton SA 5031

+61 (8) 8334 6000

BRISBANE

54 Doggett St, Newstead, QLD, 4006, Australia

+61 (7) 3620 2900

BRISBANE

Level 5, 100 Brookes Street Fortitude Valley QLD 4006

+61 (7) 3250 8200

PERTH

344 Hay Street, Subiaco WA, Australia

+61 (8) 9388 7844

PERTH

Suite 5, 262 Oxford Street Leederville WA 6007

+61 (8) 9213 5600

AUCKLAND

30 St Benedicts St, Auckland, New Zealand

+64 (9) 307 9160

AUCKLAND

Level 1, 22 Pollen Street, Grey Lynn, Auckland, 1021

+64 (9) 377 5595