Situated along the winding Brisbane River and with a population of over 2 million people, Brisbane is a dynamic, up-and-coming city located in the northern state of Queensland. The warm, humid weather allows both locals and the many tourists who visit every year to spend plenty of time outdoors, but the city is also home to an edgy art scene, beautiful buildings and fantastic restaurants and nightlife.
- Metro: 583 sites in Brisbane
- Regional: 1729 sites across Queensland
- oOh! has a range of quality billboards across both Digital & Classic formats.
- 4 in 5 workers commute by car or private vehicle
- 78% say they eat out at least once a week
- 64% are planning a holiday in the next 12 months
Out Of Home Insights
- 53% engage with brands on billboards each week, compared to 35% on street furniture
- 54% of people notice brands advertised on billboards, compared to 28% on street furniture
- 52% of people say that billboards are Unmissable
Sources: Nielsen CMV S10 2017