Without accurate data and good customer insights, you are likely to be left behind, while other marketers who are data savvy, speed ahead.
How can data help?
Using good data enables us to:
- Improve customer journeys
- Target the right audiences with the right messages at the right times
- Understand which channels to use that best meet those needs
- Have the ability to quickly amend a campaign that’s not working.
Importantly, it also allows us to accurately measure success.
Data helps you to align activity with the goals or vision for your company. It also helps you to see ROI and which campaigns are profitable, allows you to deeply understand your customers, and find out what they want so that you can match that knowledge with the right product or service.
Data helps you to make calculated risks and assess your competition.
Why do marketers need data?
Gathering data is the first step that enables you to better understand your customer. By building a comprehensive database and knowledge bank of both existing and potential customers, you will set yourself up to provide them with the best possible product or service.
Data collection is simplified today by the types of techniques being used in digital marketing such as retargeting and personalisation. This allows you to obtain large amounts of data and use it in a variety of effective ways that make the customer feel like you’re in tune with their needs and wants.
Using data ensures your campaigns are relevant to reach the right audiences at the right time. It can help you identify what is popular with your audience, including which topics they want to hear about. This information can then be used to inform your strategy.
For example, at oOh! we tap into Quantium’s extensive data chest and DSpark mobile roaming data to provide you with real purchase and movement insights. We use our data to help advertisers plan and measure Out of Home campaigns with greater effectiveness and efficiency.
At oOh! we’re obsessed with bringing more engagement to more moments in more ways, and we do that using hard data and insights captured across our 35,000+ locations.
Acting on the data – how to create a successful marketing campaign
Doing all the research and data analysis is pointless if you don’t act on it. You may gather data and come up with ideas for improvements. But if you don’t implement those ideas, it’s a waste of your time and energy.
Marketing data analysis has a domino effect. You find out information and act on it. This leads to improvement in performance. Your marketing activity becomes more sophisticated and so does your management.
How oOh! can help you successfully implement a data-driven campaign
With oOh!’s robust data and insights, you can enjoy the peace of mind that comes with knowing your campaigns are reaching real audiences, in the right location, delivering results.
By combining the industry’s best data, insights and media planning tools, and our exclusive data partnerships, we provide you with an added layer of campaign intelligence. We provide real movement insights and real time data on top of insights from CRAFT, MOVE, Nielsen, Geotribes Explorer and Neuroscience.
Using data to change the way marketers communicate, we are transforming place based media. Out of Home is now data rich and able to target the right people at the right time and place to make your brand Unmissable.
Contact us to learn how we can help you create data driven Out of Home campaigns.